Andrew Neitlich personally trains each and every member in the program, and leads each and every live teleclass and in-person seminar. After graduating with distinction from Harvard Business School in 1991 (with stints on Wall Street, real estate, and work with micro-businesses in Kenya before then), Andrew led multi-million dollar consulting engagements for an international consulting firm. He also rotated as the firm’s Director of Training and Professional Development, responsible for the training and development of 3,200 professionals.
The shift to coaching happened for Andrew on a client engagement. He had finished presenting a lengthy PowerPoint to the client, making the case that the client had a million-dollar opportunity to improve productivity.
The client thought about the presentation and said, “I knew this would be your conclusion before I hired you.”
Because he had a good relationship with this client, Andrew said, “I’m always curious when a client knows the answer and still hires a consulting firm. May I ask what led you to hire me when you already knew the answer? Was it simply to satisfy your Board?”
The client replied, “No. I am not paying you for your team of analysts or your PowerPoint skills. What I need is someone I can trust, who can be there with me as a sounding board, and help me through the difficult changes I am about to make.”
At that point, Andrew saw the opportunity to shift from a consulting model to a coaching model, and started a coaching practice. After bumbling in the market for a few months, he finally figured out how to market himself as a coach. Soon he was making much more money than as a consultant, didn’t have to travel nearly as much, didn’t have to manage a team of junior consultants, still got to work with great clients, and had more fun in his work than ever before.
When some of his former colleagues saw his success and noticed that he was smiling a lot more as a coach than he ever did as a consultant, they asked him to teach them how to be coaches. When these initial colleagues started referring people to him for coach training, the Center for Executive Coaching was truly born. The Center has experienced significant growth since its inception, with members in 27 countries around the world, accreditation with the ICF as an ACTP, and frequent requests for trainings. However, Andrew insists on limiting membership and keeping the Center for Executive Coaching small in order to provide highly personalized support to members.
The emphasis of the Center for Executive Coaching has always been different than what most other coach training programs offer. We do not teach fluffy concepts. We are not theoretical. Everything we do is grounded in getting practical results for clients and providing at least 5-10 times our coaching fees in value. In addition, thanks in part to his initial struggles marketing his own coaching practice, Andrew has become an expert at helping aspiring coaches and advisors avoid initial mistakes and build a thriving practice — whether as solo professionals, firm builders, or internal coaches seeking credibility in their own organizations. This practical, results-driven emphasis has given us an edge in the market while also attracting a group of accomplished, smart, and dynamic professionals as members.
Andrew has written a number of books about leadership and coaching, including The Way to Coach Executives and Elegant Leadership: Simple Strategies, Remarkable Results (both of which are proprietary textbooks for Center for Executive Coaching members). In partnership with Guerrilla Marketing Founder he co-authored Guerrilla Marketing for a Bulletproof Career, and Guerrilla Marketing for Coaches.
Today, in addition to leading the Center for Executive Coaching, Andrew continues to run his busy coaching practices (current focus includes leaders of technology companies, emerging technology ventures, non-profit organizations and foundations, academic institutions, and professional service firms). These experiences keep the training program fresh, with frequent case studies and new materials.
He is known for his humor, getting to the point, talking straight, and doing whatever he can to help his clients and members succeed. He pledges to be responsive to members and generous with his time, and takes that pledge seriously.
Andrew plays tennis as often as he can, reads lots of detective novels, and enjoys life in Sarasota, Florida with his wife and three children.