Five Reasons Why a “Culture of Coaching” Gives Your Organization a Competitive Edge

A “culture of coaching” means that your executives, managers, and front-line staff bring out the best in each other, constantly improve results, and build an unstoppable team that works for common goals.  Ultimately a culture of coaching enables employees to have the business and emotional intelligence to delight customers, implement ideas to increase revenues and profits, and increase the value of your business.

Here are five reasons why you get an edge with a culture of coaching:CoachingCultureCover

  1. Improve accountability and results. Coaches create significant, measurable improvements in performance. They do this by agreeing on performance metrics, tracking results, and having appropriate conversations to keep people accountable.
  2. Develop leaders who continue to improve the organization. Coaching builds organizational capacity by developing leaders. With coaching, people gain insights into their own strengths and capabilities, embrace the vision and potential of their organization, and take responsibility for moving the organization forward.
  3. Improve communication up, down, and across the organization. Coaching trains people to have open, honest conversations about how to make things better, without getting defensive, protecting turf, or blaming others. It assures that everyone is aligned and working towards the same strategic priorities.
  4. Give employees the skills they need to perform. Coaching builds expertise in key areas required for high performance: communicating powerfully, engaging employees, managing up, building relationships, influencing without formal power, developing one’s career, managing change, building teams, setting strategic direction, focusing one’s time on key priorities, and developing others.
  5. Become a magnet for top talent. The best talent insists upon opportunities that advance their skills and career. When you have a culture of coaching, you tell prospective and current employees that you care about their ongoing development. You also create an environment that reduces turnover among your best-performing employees.

Contact Daiana at write[@]daianastoicescu[.]com and learn more about how to create a culture of coaching at your organization.


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