Get certified with the leading executive coach trainer in the region and with a leading executive coaching certification program worldwide -The Center for Executive Coaching

Flexible – Powerful – Ongoing Personalized Support – Great Cohort

Learn More About Our Top-Rated Executive Coach Training Program

Offering One-on-One Support For Your Certified Leadership & Executive Coach Credential

If you seek an executive and leadership coach training program that shows you how to work with leaders, executives, managers, business owners, up-and-coming-talent, and/or other professionals — and phrases like ‘client satisfaction” “results,” “proven,” “practical,” “real-world,” and “personalized support” are important to you — you are in the right place.

Everything we teach is focused on helping you bring enormous practical value and results to your clients, so that you are successful in turn and feel confident and fulfilled in your coaching practice.

There is no fluff, no academic jargon or endless reading lists, and no pseudoscience. The learning program in Eastern Europe and in Romania gives you the flexibility to learn at your own pace, your own way, and still enjoy all of the practical, client-centered, and results-focused content that sets the Center for Executive Coaching apart. You can join our live sessions with Daiana or listen at your speed to recordings in your member area. You can complete this program in 4-6 months. Simply submit six recordings of you coaching a client, colleague, friend, or member of the program. We review each recording together and by the sixth one our mentoring and support assures that you will demonstrate the competencies required for success in coaching.

By working with a Center for Executive Coaching Master Certified Coach Trainer (“MCCT”), you receive personalized training and coaching to become a Certified Leadership & Executive Coach. Executive Coaching allows you to coach other high-performing professionals to new levels of performance and also bring a coaching culture to your organization.

Your MCCT, Daiana Stoicescu, has completed exhaustive and intensive training in order to be able to offer this program to you. She will take you through a rigorous curriculum that we expect will be a highlight of your career. As you demonstrate competency in key conversations and coaching situations, you receive designated “belts,” similar to the way that martial arts or six sigma process works.

Here’s what some of the participants are saying:

Laura Balaci, Certified Executive Coach says:

“I’ve met Daiana in 2016 while I was searching for an ACTP coach training program for my coaching practice. Looking back I would say that choosing her was one of the best decisions I’ve ever made. She definitely exceeded my expectations as a mentor coach and later on, I took the opportunity to know her also as a trainer with The Center for Executive Coaching. I’ve got from her the kind of support I needed and when I needed and somehow she managed to make everything so easy for me. I don’t know exactly how she did this as it all looks so effortless to her while the impact on me and my practice was huge. Beside a lot of knowledge and developing skills, I’ve got trust in the process, the clients and myself which were the most valuable pieces for me and made all the difference. Thank you, Daiana for this priceless experience!”

The English teacher & Career Coach, Florina Arshad, says:

I met Daiana, as a student, in 2000 at the School of Journalism and Mass Communication Studies where we both started the same journey. She was friendly, open and kind! Therefore 10 years later I dared to give her a phone call to ask her if she wanted to start a new journey with me; this time as Daiana, my coach trainer! The choice was easy, her background education and her expertise along with her other qualities has shaped her in the professional that she is today. Her Dedication to this new field of coaching made me choose this path along with her Ambition to deliver the best coaching services on the Romanian Market. Her Innovative style and her Ability to explain things, to make them look so easy and yet still so professional positions Daiana as one of the best coach trainers in Europe. She brings Novelty and the most valuable quality of her is Adaptability to any person and situation and that is what makes her THE ONE.”

Gabriela Ilie, Leadership & Development International Coach says:

Daiana its simply one of the best executive coaches in the business. In working with her, I have transformed myself and connected to the capabilities and skills I have always had, but that were largely untapped until I started to work with her. Through Daiana I learned how to make use the energy and creativity I have, in productive ways, as I started and grew my own coaching business. I love her spirit, her clear thinking, her challenging questions, and how she know when to push versus sit back and let me figure it out. If you are looking to learn executive coaching skills, practice coaching, or earn certification as a coach, her coaching school the best in our country and it clearly exceeded my expectations. Daiana has found the formula to create a strong ecosystem for real learning and success. Thank you, Daiana!”

During this process, you progress along three stages:

Stage One: Demonstrate competency with the basic coaching conversations.

Stage Two: Show that you can coach executives and managers on common issues (e.g., influence, conflict, managing up, engaging employees, building one’s power base, career development, accountability, communicating powerfully, and strategic clarity). During the process, we break this stage into a series of different modules.

Stage Three: Develop your own tools and frameworks to coach executives and managers on new issues. In this stage, you are a coaching “thought leader” who can handle any issue that comes your way and use your own creativity and experience to move people forward.

While working with your MCCT, Daiana Stoicescu, you also become a member of the Center for Executive Coaching. You receive all of our materials and access to our weekly teleclasses and international network of coaches. In addition, we will review a set of recorded coaching conversations between you and Daiana. You will receive detailed feedback from our staff to help you gain additional insights into your coaching style and approach.

“I had the honor of getting to know and being mentored by Daiana when joining the Center for Executive coaching program. Daiana’s abiilty to relate, support, and guide with clear and actionable advice is exceptional. In addition she has always taken all the time to answer any question and provide any additional guidance to further accelerate our learning towards our goals. I highly recommend to accept any opportunity to the fullest to engage with Daiana.” Dimitri de Wild, Head Of Global Client Services APCA and EMEA at Pegasystems


Once you complete your program, you receive the Certified Leadership & Executive Coach designation from the Center for Executive CoachingIf you have any additional questions about this program, please call Daiana, Faculty Member -The Center for Executive Coaching for Eastern Europe and Romania, at 0040-730.177.495


This learning program with Daiana gives you the Certified Executive Coach designation, and also includes the Board Certified Coach certification (for coaches with a Masters degree or higher). You have a full ACTP/ICF accredited training program with ICF mentor coaching included.



What do you receive?

  • training manual covering best practices in executive coaching and developing your coaching practice
  • weekly live calls with Daiana Stoicescu covering courses curriculum
  • over 7 hours of video demonstrations
  • a member area with hundreds of hours of audio lectures and additional resources
  • dozens of interactive toolkits to help clients get results serious support to attract clients and build your practice directly from the Program Faculty Member, Daiana Stoicescu.

Of course, choosing an executive coach training and certification program is not a decision to make lightly. Therefore, I appreciate your willingness to take the time to do your due diligence and get all of the information required to make the right choice for you. Keep reading to learn about the Executive Coaching Opportunity, what makes our Certified Executive Coach training program unique, how the program works, what you receive, pricing, and my pledge to you…

You can have the ICF ACTP and get 125 hours (100 live/25 self-study) including the required 10 hours of ICF mentor coaching.

Here’s what

Coaching content, process and engagement structure

The Center for Executive Coaching’s
One-on-One Certified Leadership & Executive Coach Curriculum

To mark your progression, modules are grouped by colors. As you demonstrate competency in each color group, you receive a Certificate of Completion. You complete the course as a Certified Leadership & Executive Coach when you demonstrate the ability to create your own coaching tools and frameworks on the spot while also bringing a culture of coaching to your organization.

  1. Overview of the  program and curriculum
  2. Definition and limits  of Executive Coaching
  3. The Executive Coaching  process
  4. Executive Coaching  conversations
  1. Assessments
  2. Development  planning
  3. Behavioral  coaching
  4. Perceptual  coaching
  5. The executive  dashboard
  1. Personal  balance
  2. Leadership attitudes  and ways of being
  3. Strategic  coaching
  4. Coaching for simple,  powerful communication
  1. Power base  coaching
  2. Coaching to mobilize  and engage employees
  3. Coaching to manage up  (a.k.a. Leadership from below)
  4. Coaching to think  comprehensively and with clarity
  5. Influence  coaching
  6. Conversations to move  things forward
  7. Collaborating up,  down, and across the organization
  1. Career transition  coaching
  2. Building effective  teams
  3. (Optional): Coaching  the sales manager
  4. Coaching during  operational turnarounds
  5. Coaching for smooth  merger transitions
  6. Succession  planning
  7. Creating the  high-performance culture
  1. Creating your own  coaching tools and frameworks
  2. Bringing a culture of  coaching to your organization

The Center for Executive Coaching Advantage

The emphasis of our Certified Executive Coach training and credentialing program is simple: Get great clients, get great results, and build a successful practice.

A proven coaching methodology

We give you a powerful methodology that is an efficient path to results with clients. We also show you how to create your own coaching methodologies, so that you continue to stand apart with your own branding.

Focus on results

We give you ways to assess your client and the situation, understand gaps between where the client is and wants to go, and develop a clear path to getting results — results worth five to ten times your fees. At the same time, we practice what we call “nowhere to hide coaching,” so that your clients are willing to look in the mirror and face the real issues.

Content with both depth and impact

Our content focuses on the key issues that executives face. A few examples of the content you receive include among others: setting strategic direction, engaging and mobilizing employees, building one’s power base of relationships, understanding the politics of making things happen, he behaviors and attitudes of the leader, identifying and reframing limiting beliefs that hold executives back, and eliminating behavioral blind spots that can derail one’s career etc.

A comprehensive approach

The Center for Executive Coaching takes a comprehensive view of the client and of human performance. We start with perceptions, behaviors, and overall ways of being. Then we focus on the client’s relationships, key decisions, strategic issues, organizational culture, and even any distractions outside of work that might have an impact on their performance. We show you how to create a high-impact coaching plan based on each client’s unique situation and goals.

A practical process

Our process shows you how to get real results with demanding executive-level clients, as well as a practical system to attract clients and build a successful practice.

Helping you to become an established expert and thought leader

To succeed as a coach, you should think of yourself as more than a coach. You are a thought leader, an expert, and a trusted advisor. Once you have this perspective, huge opportunities become available to you.There is an art to making this happen, along with a few key skills and strategies. We show you how.

Tools for you to use with your clients

This is not a fuzzy or theoretical program. You get practical, hard-hitting tools to use with your clients, including dozens and dozens of interactive worksheets filled with insights and powerful questions for clients to consider. This benefit saves you the trouble of having to reinvent the wheel and lets you get started immediately as an executive coach.

Flexible for the busy professional

We set our program up so that you can learn in the way that works best for you. You can choose from a variety of ways to learn the materials, depending on your schedule and preferences. Listen to weekly live telecalls or having one-on-one practice coaching sessions directly with the Program Faculty Member, Daiana Stoicescu. You get printed manuals that contain all of the tools and methodologies. Finally, we offer live seminars for those who want an intensive, rapid path to Certification.

Approved by the right organizations

We are approved by both the International Coach Federation (ICF).

Phenomenal business development system to attract clients, build your practice, and develop your own valuable brand

For the solo coaching professional or firm owner, you won’t find a better place to get the support you need to attract clients and build your practice.

Highly personal support throughout

This is an exclusive program. All tele-classes are taught directly by me, Daiana Stoicescu, the Program Faculty Member for Romania. You can email me any time to set up a meeting to talk about your marketing, client situations, or practice coaching conversations. I pledge to get back to your requests within one business day, and members report that my personal commitment to their success is one of the most remarkable parts of this program. We also match you up with other members on request, so that you can form alliances and get support from them, too.

My Pledge to You

dsI will personally provide the highest level of personal support possible, including one-on-one discussions and a rapid turnaround time in responding to your requests and questions.

I am a Master Certified Coach (MCC) by International Coach Federation (ICF) and Faculty Member for Center for Executive Coaching in Romania.

I will help you achieve your specific goals and aspirations as a leading executive coach and advisor.

Once you join the program, you are a member for life. I don’t just cut you loose after you graduate.

You now have all of the information you need to make a decision. The bottom line: If you are a good fit for this program and become a member, I will go out of my way to help you succeed as an executive coach, feel confident and competent, and turn your passion for coaching into success. If you think there is a fit, call me now at 0040-730.177.495, or email me at [email protected] to set up a meeting.

Thank you for your time and I look forward to speaking with you.


Daiana Stoicescu
Faculty Member for The Center for Executive Coaching

Definitely not for everyone

Center for Executive Coaching (CEC) certified coaches undergo a rigorous, ICF-approved training process that prepares them to work with high-profile executives on a range of pressing issues and methods to improve performance. The core of our executive and leadership coaching certification program includes key foundational elements in the following coaching domains: behavioral coaching, transformational coaching, perceptual coaching, and executive career transition coaching. Unlike many other coach training programs, we train our members to address the most pressing problems that executives face, with a strong emphasis on achieving specific, measurable, and aggressive results.

CEC certified coaches have successfully coached executives and leaders from a wide range of companies and non-profits including Fortune 500 companies, major technology firms, healthcare systems, pharmaceutical companies, universities, financial services companies, emerging growth companies, professional service firms, foundations, national and local non-profits, retailers, real estate companies, and manufacturers.

In order to get Certified with us, individuals must demonstrate the following competencies:

1.     Follow the International Coach Federation standards of ethical conduct for coaches.

2.     Structure an executive coaching engagement with clients for maximum impact.

3.     Embody the attitudes of the consummate professional, with an emphasis on integrity, relationships, results, and standing for the client’s most ambitious goals and aspirations.

4.     Establish an executive coaching contract with clients to maintain confidentiality and create a safe environment for results.

5.     Set specific, measurable goals that bring enormous value to clients and can be tracked for mutual accountability and sustainable results.

6.     When appropriate, assess client behaviors and impact by conducting confidential interviews with colleagues (only with the client’s permission and involvement).

7.     Ask powerful questions and listen in ways that help clients generate insights about how they can achieve their goals — while also providing advice and mentoring when appropriate.

8.     Bring distinctions, tools and frameworks to the client in the following areas where leaders typically face issues: managing time, setting strategy, communicating powerfully, building one’s power base, engaging employees, managing up, building a high-performance culture, assuring accountability, influencing others, navigating the political landscape, making transitions to a new role, managing change, resolving conflicts, and developing one’s career.

9.     Develop and share deep, industry- and function-specific tools to help clients resolve pressing problems unique to their current situation.
To get Certified, our members are tested with rigorous simulated coaching sessions covering all aspects of the executive and leadership coaching process, including their ability to handle the many curve balls, challenges, and obstacles that can come up for clients. In addition to the core certification process, most graduates stay involved as active participants in ongoing learning as new knowledge and insights are brought to the program on an ongoing basis.

E[email protected]
T: +40 730 177 495

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